According to Forrester Research, 75 percent of Internet users use social media, but less than half keenly participate and influence their communities. Making money from social media has been a challenge, but ‘Lotame’, a New York-business intelligence network and ‘iWidgets’ of San Francisco, have made inroads into this maze by targeting users when they’re in the right frame of mind.
To read on, go to : http://technology.inc.com/managing/articles/200901/advertising.html
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