Success Story: New Lifestyle Diet
The Company
New Lifestyle Diet is a community-based online service and meal program aimed at helping people lose weight and keep it off. As a 100% online company, Newlifestylediet.com enables customers to sign up for the service, get weight loss advice, interact with a personal lifestyle coach and weight loss buddies and order meals for home delivery – New Lifestyle Diet was eager to use online video advertising to get the message out about its innovative service. But the small company didn’t have the resources to launch a large video advertising program, so it turned to Jivox to develop and place a series of online video ads.
The Solution
Using Jivox AdSlate’s comprehensive library of images, videos and music and its hands-on self-service video creation platform, New Lifestyle Diet created a series of engaging video ads. The company created one video of a dog chewing on a giant bone, and paired it with some funny ad copy reminding viewers that “sometimes your appetite is bigger than you.” The message and images in the video ads targeted New Lifestyle Diet’s core group of potential customers, women within the age range of 25-48, and communicated New Lifestyle Diet’s approach to dieting in a fun and engaging way. The ads were then distributed to a geo-targeted audience on the Jivox Publisher Network, which reaches over 50 million+ viewers.
The Results
Within a month of launching the video ads, New Lifestyle Diet began seeing a surge in website visits and an impressive jump in new sign-ups. Because Jivox offers measurable reports on ad performance, New Lifestyle Diet was able to see which ads were working to reach viewers and convert them into customers – and which were not. New Lifestyle Diet was so satisfied with the results of its Jivox video ad campaign that it plans to launch more video ads in the near future.
“Jivox is incredibly easy to use, plus the company offered us personalized support and really worked with us to understand our advertising needs, our target audience and our key messages. Jivox has quite simply put our small company on a level playing field with bigger competitors, helping us compete head-to-head with massive brands like Weight Watchers and Jenny Craig.”
- Hamilton Erridge, CEO, New Lifestyle Diet
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