Are you thinking about creating a marketing video, but wondering how you can afford to make one? or are you daunted by the prospect of picking up a camera? The good news is that there are now a number of different options for getting videos made on a budget.
For high-impact, broadcast-quality video, you can use a video production company or freelance videographer. There are quite a few cost-effective choices out there, and one of our favorites is Pixelfish. PixelFish has built a global network of more than 1,500 professional videographers to capture and produce video content almost anywhere in the world. They also offer a library of customizable pre-produced video ads that provides high-quality video solutions at a low price.
Click here to see an example of an ad on the Jivox network produced by Pixelfish for MindBody Online, a software service provider for the wellness industry.
Of course, if you’re fairly handy, you can buy a high-quality video camera for about $400 and start filming your own customer testimonials and how-to product videos. You can even film a video using the ultra-low-cost Flip video camera, which cost as little as $149.
You can also use Jivox’s free DIY video creation tool that includes a step-by-step video ad builder and huge library of royalty-free video, images and music… or get on the fast track and use Jivox’s pre-built QuickStart video ad templates to create stylish ads.
A great example of an ad created using stock footage and Jivox’s ad creation tool is New Lifestyle Diet – click here to see the ad.
The bottom line is, it doesn’t have to cost a fortune to create a compelling video to use in your advertising and marketing.
In addition to creating and hosting FLASH video, the company www.plymedia.com has unique solution for streaming subtitles, captions, CC, info links, and more, right over the video. No need to burn in. Please visit their site to see examples, select under Products and Solutions.
ReplyDeleteCheers Felix
Read this entry with great interest as I am in the process of creating video tutorials for the software I wrote. If you know any companies that can do such professional tutorials or if you can recommend good way to do it I would really appreciate it. My main problem is a professional voice over. I do not want to sound it amateurish.
ReplyDeleteCheers karina.
The most important question to ask when considering any promotional materials is this: Will the quality and message demonstrate who you are?
ReplyDeleteThere is a line between quality and cutting corners that is obvious to consumers. If you don't care how you look to the masses they won't care either about what you have to say.
All the low budget things are great additions and prices have dropped on gear. Understanding lighting, direction, professional writing and voice over is critical to a good video. Do you understand the various compression schemes, progressive vs. interlace, sizes, data rates needed to port the video to the web, flash containers, DVD, broadcast specs for SD or HD?
I am all for people learning and understanding technologies; heck that's what I do. My advice is just to be very carefull with the message you do deliver and value those who have spent decades sharpening their craft. There can be balance and affordability with the right folks involved.
Cheeers and good luck!