The Company
Soren Legal is a founding principal of the New York State Notary Association. They host a variety of workshops, services and community efforts that help aspiring notary publics prepare for the New York State notary exam and assist licensed notaries with day-to-day business issues. They have over 20,000 members and boast a 99% pass rate (versus the state average of 60%).
The Issue
Soren Legal’s marketing tactics included direct mail, fax campaigns and advertising on local cable channels. However, these strategies had proved only marginally successful in generating incremental sales. Soren needed to attract new prospects–specifically, test candidates– located within commuting distance to its workshops.
The Solution
Recognizing that online advertising was growing in popularity with small businesses, Soren Legal decided to run a test campaign on the Jivox Network. Leveraging all the tools provided by AdSlate, they produced two online video ads. The first ad was created using images and music from the AdSlate library; the second ad incorporated one of Soren’s pre-produced cable television ads. Both ads were placed via the Jivox Network on sites that targeted their desired
audience.
The Results
Within twenty-four hours, Soren Legal saw an increase in both inbound leads and page ranking on Google.
“The best thing about Jivox is that I know my video ad is being viewed by the right audience. Jivox allows me to target viewers by the town they live in, ensuring that I can target potential test takers within a 50-mile radius of our workshops. Jivox is now a core component of our marketing program because it is so easy to use and produces great results.”
- Mike Brown, President, Soren Legal Support Co., Inc.
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