WatchNBuy.com: The Success Story:

Success Story: WatchNBuy.com

The Company

WatchNBuy.com is an interactive, online service that showcases product videos that help shoppers make a more informed purchase decision. In addition to detailed product demos, WatchNBuy.com also allows the viewer to then purchase the product with a simple click of the mouse. The site offers a wide range of specialized products, from monogrammed diaper bags to artisan pottery and UV protective clothing for children.

The Issue

WatchNBuy.com discovered that, once a prospect viewed a product demo, they were very likely to purchase. However, reaching the appropriate target prospect with a unique product offering proved especially difficult. WatchNBuy.com had experimented with a variety of online advertising services and formats, but were disappointed with the results. Inefficient targeting, poor customer service and costly “pay-per-click” pricing models all contributed to their dissatisfaction. Yet, they knew that online was the best medium with which to reach their prospects.

The Solution

WatchNBuy.com used AdSlate by Jivox to produce an online video ad for a high-quality, low-cost, portable fireplace called MyBackYardFireplace. WatchNBuy.com utilized an existing product video that had been edited to fit AdSlate’s format. The ad was then distributed on the Jivox Network to those sites determined to efficiently and effectively reach the audience deemed most likely to be in the market for this particular product.

The Results

The key to success of WatchNBuy.com’s campaign? It was AdSlate’s ability to optimize the target audience. Working closely with WatchNBuy.com CEO George Siegal, the Jivox team refined the target audience strategy to ensure that the message was delivered to the most qualified recipients.

“The great unknown of selling on the Internet is how to tap into the right audience, and Jivox’s targeting capabilities are helping WatchNBuy.com solve that crucial challenge. Jivox is genuinely concerned with the success of our campaign, working with us to find a winning formula for repurposing our content on its advertising network and offering a pricing model that creates real value.”

- George Siegal, Chief Executive Officer, WatchNBuy.com