Express Employment Professionals: The Come Back story

Success Story: Express Employment Professionals

The Company

Express Employment Professionals, an Oklahoma City, Oklahoma-headquartered organization that has helped people find jobs and businesses find people and human resource services for 25 years, has more than 600 franchised locations in the United States, Canada, South Africa and Australia. Each Express office is locally owned and operated and, while backed by the expertise and support of an international headquarters, is responsible for marketing in its immediate community. One franchise owner, Steve Parker, is using the Jivox online video advertising platform to build brand awareness in a precise geographical area.

The Issue

Parker had tried a range of different marketing tactics, including running print ads in local newspapers, doing email campaigns and hosting events to promote the company. Parker found that it took about four to six “touch points” to attract and retain job candidates as well as recruiters, so he was interested in adding an additional marketing tool to drive these impressions. While he knew video advertising could deliver the additional marketing impact he needed, the costs associated with video ad creation and distribution had put this approach out of reach for his small business.

The Solution

Attracted by the affordability and targeting capabilities of Jivox’s approach to online video advertising, Parker decided to try the Jivox platform. He loaded pre-existing video advertising content secured from the Express Employment Professionals headquarters into the Jivox’s easy to use ad creative tool and then used the tool to add custom contact information about his San Mateo, California branch. The ad was then distributed via the Jivox Publisher Network to a precisely geo-targeted audience that encompassed the coverage area of his office. Leveraging Jivox’s targeting capabilities, Parker was able to focus his ads in an area approximately 20 miles by 15 miles on the San Francisco peninsula reaching from South San Francisco to Menlo Park, California.

“Jivox allows me to target my advertising dollars more precisely than any other marketing tool I’ve previously employed, ensuring that my ads reach people in areas where I can place them for jobs. Jivox distributes my ads on premium publisher sites, leveling the playing field and helping me build brand awareness for Express Employment Professionals against the other major staffing firms that have a big presence in the San Francisco Bay Area.”

– Steve Parker, Owner, Express Employment Professionals San Mateo, CA